About

b. 1986, HK.

I’m an Editorial Director.

But I guess you could also call me a content strategist and copywriter. I cut my teeth as a music journalist and editor, and while I still dabble in that world, over the last 15 years I’ve diversified to offer brands, ad agencies, not-for-profits and SMEs strategy around everything they need to be better at digital storytelling; this includes building teams, developing new ways of working, digital platform strategy, brand tone of voice and bringing in a variety of voices with my amazing network of writers and creators. 

How I can help your business:

  • Helping founders and heads of dpt join the dots between values and marketing

  • Content strategy and editorial direction for short campaigns or brand positioning

  • 360 digital campaign planning

  • Brand tone of voice

  • Commercial strap lines, social, E commerce and marketing copy

  • Community management structure and best practice for social

  • Crisis comms for social

  • Developing new processes and more efficient ways of working

  • Workshop facilitation and training.
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    Read a little interview I did with Forward Space here.

Find out how I can help you by dropping me a line via the contact form.

CV available upon request.

CLIENTS :
The Brooklyn Brothers
Berghaus
Beyond The Mix
Decathlon
Document
Inkling
Intent Productions
ITV
Joint London
Joyride
Kat Maconie
Lazy Oaf
Lakota, Bristol
Mayor of London
Metro Newspaper
MyTent
Playgroup Festival
Red Bull Studios
Saffron
Smirnoff
Time Out London
The Royal Docks
The Wild City
Warm Street
We are Sunday  

Hayley turned around the work speedily with minimal feedback revisions required, and the tone of voice was spot on to align with our brand!
— Hywel Gregory, Head of Marketing, Lakota
Hayley ‘s editorial direction for Intent & MyTent output on social and our websites brought our visibility up and refreshed everything.
— Dan Leake, Director at intent Productions